Executive impact

Building the function. Delivering the growth.

20+ years connecting alliances, partner marketing and enablement across technology businesses. Regional and global leadership spanning the Americas, EMEA and APJ.

Read my story
Ghassan Lababidi speaking on stage
Global alliances, partner marketing and ecosystem leadership
Selected results

The work behind the numbers.

Career highlights across four technology businesses, with the leadership mandate, programs built and business result behind each outcome.

Koantek

80% company bookings growth during my tenure

Leadership mandate

Bring Alliances, Marketing and Enablement together around a shared growth strategy.

What I built

Built strategic ecosystem relationships, shaped market positioning and connected partner priorities with marketing and field execution. Strengthened capability through certifications, specializations and an enterprise training facility.

Business impact

Helped grow total company bookings by 80% during my tenure.

Databricks

A global partner marketing organization. An ecosystem of 100+ Built on Databricks partners.

Leadership mandate

Build the partner marketing foundation for a growing data and AI ecosystem.

What I built

Established the global MDF framework, co-created Built on Databricks and launched partner content programs across ISVs, GSIs and hyperscalers. Connected partner investment, market positioning and field activation.

Business impact

Helped scale the Built on Databricks ecosystem to 100+ partners while building the global partner marketing organization.

OpenText

40% partner-sourced revenue growth. 30% ARR growth.

Leadership mandate

Lead partner strategy and partner marketing for the global SMB cybersecurity business.

What I built

Defined the SMB go-to-market strategy and launched Accelerate. Unified partner programs across Zix, Carbonite and Webroot around one program and a shared commercial direction.

Business impact

Helped drive 40% growth in partner-sourced revenue and 30% ARR growth.

Cisco & AppDynamics

125% year-over-year SMB growth across emerging markets

Leadership mandate

Connect partner strategy, marketing and field execution across regional and global roles.

What I built

Leadership experience spanned SMB, Commercial, Enterprise, Service Provider, Customer Experience and AppDynamics. Adapted programs to different customer segments, markets and sales organizations.

Business impact

Contributed to 125% year-over-year SMB growth across emerging markets. Broader roles supported market expansion, customer adoption and partner execution.

Leadership scope

Connect the executive decision to the work in the field.

Global perspective

Led regional and global programs across the Americas, EMEA and APJ, adapting execution to different customers, markets and partner models.

Functions built together

Built partner marketing capabilities and led Alliances, Marketing and Enablement as connected functions, with shared priorities and ownership.

Executive and board engagement

At Koantek, brought alliance, marketing and enablement priorities into board-level conversations and executive planning.

Recognition and public work

Recognition and public work

Industry recognition, company achievement and public speaking. Each is attributed to the person or organization recognized.

Presented in a partner session at the Data + AI Summit. Author of the Partner Marketing Activation Playbook.

Speaking topics →Read the playbook →
Executive philosophy

Set direction. Build the team. Own the outcome.

Partners contribute to growth when leaders make clear choices, align investment and give teams the authority to execute.

Start with the business

Define the customer opportunity and the outcome the business needs. Choose partners and investments against that objective.

Lead across functions

Bring Alliances, Marketing and Enablement together with sales and delivery. Set shared priorities, clear ownership and a regular decision rhythm.

Measure what changes

Review pipeline, revenue, adoption and team readiness. Use the evidence to decide where to invest, what to change and what to stop.

Executive conversations

Lead the next stage of growth.

For leadership conversations where partner strategy, marketing and enablement are central to the remit.

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