The relationship is strong. The plan is unclear.
Partners are engaged, but account priorities, ownership and investment decisions are unresolved.
Strategic advisory
Ecosystem GTM Audit
Partnership announced. Pipeline stalled?
A 2 to 3 week executive diagnostic.
Find what is holding the partnership back. Connect the customer opportunity, joint marketing and field execution around a clear plan.
Discuss an Ecosystem GTM AuditWho it is for
For leaders who need the partnership to deliver.
CEOs, CROs and alliance leaders at data, cloud and AI companies whose partnerships are announced but not producing pipeline.
Marketing is active. Sellers are not.
Campaigns and events are happening, but the field lacks a clear reason to sell together.
The practice is ready for its next stage.
You need to decide which offers, partners and capabilities deserve attention across data, cloud and AI platforms.
What you walk away with
A clear view of the gaps. A practical way forward.
We agree on the partner motion or practice to review, the evidence available and the decisions the audit needs to support before work begins.
Partner activation scorecard
Scorecard results showing where strategy, marketing and field readiness connect, and where they break down.
Priority gaps and decisions
A prioritized view of the issues holding the partnership back, with the decisions needed to address them.
Action priorities and measures
A practical set of next steps, with ownership and progress measures to guide the next stage of work.
How it works
Understand. Work through. Decide.
A review of existing materials, a working session with the relevant leaders, and an executive readout. Participants and timing are agreed before the audit starts.
Intake
Start with the growth objective, partner context and available evidence. Agree on the questions the audit needs to answer.
Working session
Review the partner motion together. Examine the customer offer, team alignment, marketing, field readiness and measurement.
Readout
Review the findings and agree on priorities. Identify the decisions and ownership needed to move forward.
What happens next
Choose the support the business needs.
Your team can take the priorities forward. If you need support to put the plan into practice, we can discuss a focused sprint or fractional leadership.
Co-Sell & Channel Execution Sprint
Align alliance strategy with field sales. Clarify the joint offer, partner funding and rules of engagement so teams can execute together.
Fractional Ecosystem Leadership
Experienced leadership for CEOs and executive teams to build, scale or reposition the partner function. Scope and involvement are agreed around the business need.
Executive perspective
Experience across both sides of the ecosystem.
Executive experience across Cisco, OpenText, Databricks and Koantek, connecting partner strategy, marketing and enablement.
Start a conversation
What needs to change in your partner motion?
Share the decision you are facing. We can discuss whether an Ecosystem GTM Audit is the right next step.
Choose a time below, or open the booking page in a new tab.Choose a time on my booking page.