Global alliances · Partner marketing · AI go-to-market

From partnership potential to repeatable growth.

I build and lead alliances, partner marketing and enablement teams that turn partnerships into pipeline and business growth. I work with executive teams to set direction, align investment and put growth plans into action.

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Executive leadership at enterprise scale
Ghassan Lababidi speaking on stage
Global Alliances & Partner Marketing Executive
Executive impact

Leadership measured by business results.

Selected results across partner strategy, marketing and enablement. Regional and global leadership spanning the Americas, EMEA and APJ.

Koantek
80%

Bookings growth during tenure

Helped grow Koantek’s total bookings by 80% during my tenure by bringing Alliances, Marketing and Enablement together around a shared growth strategy. Built strategic ecosystem relationships and strengthened delivery readiness through certifications, specializations and an enterprise training facility.

Databricks
100+

Built on Databricks partners

Built Databricks’ global partner marketing organization. Established the global MDF framework, co-created Built on Databricks and helped scale the ecosystem to 100+ partners. Launched partner content programs across ISVs, GSIs and hyperscalers.

OpenText
40% / 30%

Partner-sourced revenue / ARR growth

Helped drive 40% growth in partner-sourced revenue and 30% ARR growth. As Channel Chief for the global SMB cybersecurity business, defined the SMB go-to-market strategy and launched Accelerate, unifying partner programs across Zix, Carbonite and Webroot.

Cisco & AppDynamics
125%

Year-over-year SMB growth

Contributed to 125% year-over-year SMB growth across emerging markets. Held regional and global leadership roles spanning SMB, Commercial, Enterprise, Service Provider, Customer Experience and AppDynamics, connecting partner strategy, marketing and field execution.

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Industry recognition

Recognition and public work

Industry recognition for channel leadership, with ideas shared on stage and in the Partner Marketing Activation Playbook.

CRN · 2023

No. 10 Technology Disrupter

Named in CRN’s Top 25 Technology Disrupters for work advancing OpenText Cybersecurity’s partner strategy.

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Data + AI Summit

Partner session speaker

Presented in a partner session at the Data + AI Summit. Author of the Partner Marketing Activation Playbook.

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Cover of The Partner Marketing Activation Playbook by Ghassan Lababidi
Latest · Free playbook

The Partner Marketing Activation Playbook.

How to turn strategic partnerships into customer relevance, field activation and measurable growth.

A practical guide to choosing priorities, activating the field, funding joint work and measuring progress.

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How I can help

Align the strategy.
Put it to work.

For CEOs, CROs, and alliance leaders at technology companies, data consultancies, and AI ISVs.

01

Ecosystem Strategy & Growth

Choose the right partners.

Define where partners can help you grow, which relationships deserve investment, and how teams will work together.

02

Partner GTM & Market Activation

Turn joint plans into customer demand.

Sharpen your offer, align sales and marketing, and build campaigns and sales programs that help partners win customers.

03

Advisory for CEOs and boards

Make better growth decisions.

An experienced perspective on market opportunities, partner strategy, and the teams and capabilities needed to deliver the plan.

Databricks Ecosystem Advisory

Build a partner practice that can win and deliver.

For system integrators, ISVs, MSPs, technology partners and consulting firms building or scaling their Databricks business.

01

Practice development

Choose the customer needs, offers, partner relationships and delivery capabilities that give the practice a clear direction.

02

Partner GTM and co-sell

Connect your market position, joint sales priorities and partner marketing so teams can turn relationships into customer conversations.

03

Enablement and readiness

Build a plan for seller enablement, training, certifications and specializations that supports the work you want to win and deliver.

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Leadership story

Enterprise scale.
Builder’s instinct.

Built global partner marketing at Databricks. Unified three acquired partner programs at OpenText. Led Alliances, Marketing and Enablement at Koantek. My career combines enterprise scale with the work of building teams and programs from the ground up.

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Alliance in action

At Koantek, I helped frame a joint proposition with Sigma around self-service analytics and wider adoption of data and AI.

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Partner recognition

During my tenure leading alliances, marketing and enablement, Koantek was named the 2026 Databricks Lakebase Partner of the Year.

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Point of view
In crowded ecosystems, differentiation rarely comes from saying more. It comes from choosing a sharper position and executing it consistently.